I plan on expanding this more to make a full literature review, these were just my intitial thoughts for the moment!
“Nostalgia, it’s delicate but potent.”
I found that ‘Nostalgia’ was the main theme of the essay, with each portion of the essay lead back to the main theme of reminiscing on the past.
The introduction talks about how marketing is getting more and more significant to our lifestyles every day. Anything can be sold to you, as long as the salesman is convincing enough. Salespeople can communicate how much you need something, even if you actually don’t. You often get sold a complex item; you get sold an experience, not just an item.
Logo design, according to Blauvelt, is losing its meaning for the worse. Redesigns are either met with mass praise and applause or rioting in the streets, begging the designers to change it back to how it was before. Consumers only want change when it suits them. I showed my mum the new Fisher-Price logo designed by Pentagram and her first response was “Why did they change it?”. Rebranding is sometimes needed though as they help to change a brands perception and gain new connections with your audience, “any publicity is good publicity”.
21st Century Graphic Design is much more complicated and unnecessarily intricate than the ‘Golden Age’ of Graphic Design especially with consultancies’ ideas becoming stale and unimaginative according to the article. (Categorised between 1960 and the end of 1990). The meaning of branding has shifted from identifying visually cattle as your own to how you perceive businesses and companies.
Before the internet, it was a lot harder to see into the process of making and designing logos but now with social media especially, it’s very easy to post your work and opinion about the subject particularly Instagram.
Hannah likes Design Research 